Best Lead Generation Tips and Tricks For Small Business
When you’re running a small business, what’s the most important thing you can think of? That’s right – maintaining sustainable growth. As a company, the worst thing you can let happen is getting stuck in a rut. That’s why you constantly need to approach new customers, who are the future of any healthy growing business. And that means using the right online strategies to generate new leads. Which is precisely why we’ve decided to present you with some great lead generation tips right here!
Create buyer personas
If you want to successfully perform outreach to new clients and consumers; you need to understand them thoroughly, and know what they want and require. That’s why you want to maintain regular insight into the typical customer of your company. So, once you create your buyer personas, regularly revisit them; at least once every quarter. And if you can manage it, do it each month. You want to ensure that what you’ve got to say stays relevant to your audience.
When you want to increase brand recognition, you need to go beyond your product itself. You want to make sure that your customer base views you as an industry authority. The best way to manage this is to create outbound content, but one that doesn’t even make a single mention of your product. It needs to be quality, useful and educational – and it should just include your logo.
For example, if you want to get more leads for your moving business online; make a blog that deals with relevant relocation issues and tips on solving them. Pretty soon, you’ll see customers valuing your brand more than others.
Targeted content is key
But while having great content is important, there’s one thing you need to remember – at the end of the day, writing is an art form. Which means that the opinions on its quality and appeal will vary wildly. Even when it comes to highly specific content, you must simply realize that you can’t get everyone to love it. That’s why one of the best lead generation tips we can give you is: focus on targeted content. Take a look at what kind of content will be relevant to your leads. And aim at a specific segment of the market with one specific initiative, rather than being catch-all – and thus generic.
Focus on quality
Speaking of avoiding being generic; make sure that you switch your focus from quantity to quality. This is one of the most important lead generation tips you’ll ever hear. At the end of the day, you want your posts to be engaging and intriguing. If you have hundreds of them that aren’t any of these things; it’s as if they don’t exist. Really, one truly relevant piece of content is worth 5 badly targeted ones, so keep that in mind. You want extremely relevant content that keeps your audience engaged.
Another reason why true quality is important when it comes to content is; if it’s actually good, your readers will share it themselves. That’s why you want something that stands out from the crows of bad content, something that will stick in the readers’ minds for days and weeks to come. If they have an actual emotional reaction to your content, they will share it; farther extending the reach of your brand. That’s why quality is an important cliche among lead generation tips.
Find engaging leads
When it comes to lead generation tips and marketing strategies, there’s one old part of the business that’s still as relevant as ever; email marketing. This technique has stood the test of time, still being the best way to approach a potential lead. However, these days, the volume of exchanged emails between people is greater than ever. That’s why no-one likes to be spammed with something new, that they’re not even interested in yet. So, take care not to overload your leads with content. If you go overboard, they’ll just unsubscribe, as simple as that. If you ask us, one email every week, or twice a month, is more than enough.
Know the buyer’s journey
When you want to create engaging, useful content, that’s in line with the latest lead generation tips and trends; as we’ve mentioned above, you need to know your customers. But their personality and background isn’t the only thing you need to learn about. Apart from that, you need to map out their buyer journey. And what’s that, you say? That expression represents all of the stages that a buyer will go through, on average, before they make a purchase. Up from the moment they realize that they need something, to the actual buying of the service or product. So, identify each part of that journey, and keep it in mind as you create your content.
While we’ve mentioned that most people still read emails; some, especially among the younger crowds, just opt out of electronic mail in favor of social media. Yes, people differ in tastes and lifestyles – and they differ in regards to how they obtain day to day information as well. So, present your content using a wide variety of formats, instead of focusing on just one, and shutting out a huge part of your consumer base.
Email opt-in mechanism
Lastly, you need to be careful about not losing leads, once you’ve acquired them with the help of these lead generation tips. And the quickest way you can lose a lead is to smother them with spam they didn’t want; or even any unwanted content, for that matter. Your brand value will be maintained if you have opt-in mechanisms, ensuring that you’re only marketing to people who are actually interested in what you have to say.